article marketing

Writing articles online is different from writing the same articles for a printed magazine. On the Internet, what matters is the visibility and recognition. It should be considered that each area of activity is covered by several sources and that only the most popular of them will reach a top position among the results offered by search engines. Therefore, it’s important to establish an article marketing strategy.

In order to achieve a quality market valuation, an article should accomplish several requirements. It must be informative, accurate, concise, and relevant and SEO optimized. Another feature that should be considered is the originality of the article. The search engines will not index articles with too similar content or identical content. The design and accessibility have also a major role for the usability of a website, associating visual images to the desired text message.

Maybe you have heard about the expressions “Content is king” and “Content is everything”, which are very popular among SEO experts and SEO software. The content, consisting in written texts and images, is an effective marketing tool, but only if it has the following characteristics:

Keyword density; as we mentioned before, writing articles for the online environment is different from establishing the content of a printed magazine or journal. Besides the fact that each website should be concise, providing content for a certain area of activity, it should address to a specific category of visitors. Once the category has been chosen, the webmaster should use words that are likely to be typed out by visitors in the search box.  Those terms are only discovered by thorough keyword research.

Keywords density can be expressed as the ratio between the most appropriated keywords for a website and the website’s content word count. The perfect keyword density is between 3%-5%.

Quality content; marketing experts say that you should find the right tone so that your audience understands what you mean – do not use acronyms unless you explain them, write using plain language, keep a friendly and informal tone and an accessible style. Article marketing strategy consists in attracting visitors to your content, visitors who must be perceived as potential customers. High quality content is directly related to the products promotion.

A simply and clear language; reading an online article requires 25% more efforts and attention than reading a printed text. Complex phrases and words must be avoided, because the visitors must understand the message easily. Each paragraph should express one clear message and not a bunch of information. The first two paragraphs must contain the conclusion, emphasizing the main idea and additional details.

Relevant content- writing relevant articles for your website is vital. While the website is visited by a number of potential clients, many webmasters find difficult to make people stay longer on the website; in most cases, the content provided doesn’t help people to find additional information. An online article must be clear, readable, offering links to any other useful details. Visitors want to find well structured online content, easy to use, which contains enough information.

As the Internet has become an online business environment, writing useful and relevant content is crucial. The information provided must be accurate, in order to have credibility. If a certain idea is excessively emphasized, it will raise suspicions among people. People want to know more about their interests, as they look for new information, but this doesn’t justify any intentional inaccurate facts used in order to make a difference.